our approach

Speck recognized the multiple advanced A/V and motorized components within Beam. This immediately meant that concealing this technology in a friendly form could pivot users away from intimidation and toward curiosity and interaction, allowing the remote user to be in “two places at one time.”

We addressed common roadblocks to success, such as encountering physical obstacles, navigating into a docking station, and maintaining optimal A/V levels. Moving well beyond the occasional bumpy floor, we designed the Beam’s base to withstand 100 head-on collisions without damage.