Intelligent Energy has created Upp, a USB battery power pack that harnesses the power of hydrogen fuel cells in order to help consumers recharge their smart phones, cameras, or other USB-based devices. The Upp battery doesn’t require charging; rather, it generates its own power via a fuel cell. Intelligent Energy called on Speck Design to design this groundbreaking device.
The contradiction between Upp’s inherent power and small form factor catalyzed our design thinking. This object that captured “lightning in a bottle” would benefit the most from an approachable and easy to use exterior that nonetheless alluded to its powerful battery contents.
While taking form factor into account, we also concerned ourselves with the way the Upp components came together. The fuel cell generator and detachable hydrogen cartridge needed to smoothly and easily connect.
By carefully assessing proportion and mass, Speck Design communicated both extreme power and solid battery reliability within a small and manageable size. We addressed common use cases -- outdoor travel -- by designing the water-bottle-sized Upp to easily fit in a backpack pouch. This portable travel companion can help USB-compatible devices stay powered up while in the air.
People using Upp are in need of reliable and plentiful USB battery power on the go, with no room for error. Our elegant and friendly design communicates that capability to anyone using it. The simple component attachment process supports this ease of use and allows Upp to be a quick and convenient resource in what may be a difficult physical environment.