what made the difference

We knew that Gameband needed to serve more than the single purpose of offering “Minecraft on the fly.” Gameband is also a watch and calendar, and is constructed of durable materials that still feel comfortable on the skin after long periods of wear, yet won't easily break during daily use. We seamlessly integrated components including a USB3 connector, flash drive, LiPo battery, and LED display, while still creating a discreet, fashionable. and waterproof wristband.

Keying off Minecraft’s DIY ethos, we designed a way for Gameband users to personalize their product by creating their own digital messages, images, and animations on the wristband’s LED array.  This physical artifact from a virtual environment conveys both kinship and validation for members of the Minecraft gaming community.