Maybe you’ve developed the perfect technology in search of a home. You need to find market whitespace, along with the analysis and fresh thinking to frame the opportunity.

Perhaps your Spidey sense is already tingling about a market opportunity, but the ideal consumer remains an unknown. Our insights and strategy experts will paint a compelling and actionable picture of your target user, helping tell their story in a way that heightens empathy, informs and inspires design, and reinforces our clients’ brand mission.

Once the whitespace and target user are identified, Speck’s industrial design and engineering teams will generate innovative offerings and experience concepts to help you capitalize on it in a brand new way.

Sometimes there isn’t a technology in play, or a whitespace, or even an identified consumer. This is where Speck’s planning and prioritization team comes in to help move your thinking forward, challenge existing notions, and map the road ahead.