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  Why Failure Is An Essential Part Of Successful Product Development

  Posted by brand communications - November 08, 2011

  Hosted at Speck Design by our Vice President of Business Development, Peter Mills, our event included an inside look at how innovation results in interesting and useful new products.  Peter particularly focused on the topic of failure and why failure is an essential part of successful product development.  Among the questions he addressed included:
  
  1. Why do companies large and small seek help from outside product design specialists, and when does it make the most sense?
  
  2. How can you use research to be confident you are making the right tradeoffs?

  To view the full video of the event click here.