The secret to great innovation?
By Elisa Jagerson and Tom Adams
‘Fail fast’ was the perfect antidote to slow, linear thinking in product design. It taught us that lasting success comes from customer feedback, iteration and rapid prototyping.
It brought hope to every organization looking to grow through innovation.
In practice, the reality has failed to live up to the promise.
In technology-driven companies, getting to market quickly then evolving features with customers does not guarantee demand for the end product. Conversely, ‘big picture’ creative concepts might be attractive to customers, but they can collapse when they hit engineering or supply chain constraints.
When markets are buoyant and companies are growing, this is less of a problem. But in times of constrained resources and proliferating competition, there is less tolerance for commercial risk, no matter how small.
So for many, failing fast can mean failing permanently.
At Speck Design, we have a unique approach to innovation that significantly improves both your speed to market and product effectiveness: so you make more money, faster, and with less risk.
It is built on three simple principles:
You can only find the right solution if you know the right problem. This is why our approach is simultaneously driven by deep customer insights, industrial design and engineering precision. So our big ideas solve problems for real customers and supply chain managers from the start.
The best products are brand experiences. This is why we go beyond hardware expertise to design emotional impact and differentiation into the entire customer journey. In a connected world, product, service and brand are part of the same equation.
Disruptive thinking comes from diversity. We bring an ecosystem approach to every problem; connecting up diverse talent, business experience and out-of-category knowledge to find breakthrough opportunities. Sometimes the best answer comes from someone who has already tried to achieve your goal in a different context.
This simple approach has helped countless organizations increase their speed to market and product success over the last twenty years, including:
Eatsa. Find out how Speck helped launch a groundbreaking food automation retail business going from sketch to store opening in four months.
Cisco Telepresence. Find out how Speck helped Cisco dominate an emerging telepresence category by getting a human-centered product to market quicker than the rest.
Why not get in touch today to find out more about our approach, our award-winning team and how Speck Design can help you to succeed fast.