Integrates 20-year veteran qualitative research firm
PALO ALTO, CA – Speck Design announced today that it has acquired KMP Consulting, a firm with over 20 years of qualitative research experience. This acquisition augments the User Insights group at Speck Design which serves to inform the company’s strategy and design processes with deep insight into the user experience.
Through a wide range of innovative ethnographic and contextual methodologies, Speck Design’s user insight, industrial design, communications design and engineering teams collaborate at every step to ensure that user behaviors and needs are continuously addressed. This deeply integrated and iterative design process keeps the users’ voice at the forefront, resulting in product designs that reflect user needs and ultimately drive success in the marketplace.
“With this acquisition we are able to significantly increase the value we bring to our clients’ designs at every stage of a project,” said Elisa Jagerson, CEO of Speck Design. “Understanding user insight is so critical to the design process, informing it in ways that both improve the final product and save our clients time and money in the long run.”
Speck Design’s User Insights group now offers the full gamut of research services, including immersive ethnography, user experience research, concept testing, user interface/usability testing, messaging research, branding, packaging, naming, ideation, quantitative validation, and competitive and industry trend analysis.
Former principal at KMP Consulting, Katie Peters, now heads User Insights at Speck Design. “After having consulted with Speck Design and its clients for the past two years, I am thrilled to be joining this creative and forward-thinking team in its commitment to providing great customer insight to our design teams and clientele. As the user advocate, I am excited to expand on what we at Speck Design can deliver to our clients as true partners in addressing their most critical product development needs.”
User Insights’ clients have included Andersen Windows, Aquasana, Caring.com, CashEdge, CastLight Health, City CarShare, Elenza, FluidMaster, Frito Lay, Hewlett Packard, Intuit, Invisilign, KeDa Telepresence, Kraft, Logitech, Microsoft, Motorola, Panasonic, PayPal and Pepsi.