Represent.us Case Study

 
 

What is Represent.us?

Represent.us is a non-partisan, nonprofit organization whose mission is to end legalized corruption in the United States.

 

Question

Represent.us came to Speck Design seeking assistance in revising its brand positioning and messaging strategy with the goal of appealing to a broader base of American votes.

Speck Recommendation

The research and insights professionals at Speck Design recommend taking a "post partisan" point of view that  respects and transcends political affiliation to focus on a single issue that nearly all Americans can agree is important.

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Result

By implementing Speck Design's recommendations, Represent.us is now building the movement that fixes America's corrupt political system by leveraging the power of real people to be an anti-corruption powerhouse.