Katie Peters

I have spent over 25 years in qualitative design research, providing significant breadth and depth of expertise in ethnography, product development, branding, packaging, usability, and messaging research across a wide range of industries.

As Director, Katie helps infuse each client’s product development & innovation process with deep insight into the user experience.  Katie brings over 27 years of design research experience in ethnography, user experience, product development, branding, persona development, web usability and messaging research.  She has worked with a broad range of clients including LinkedIn, PayPal, Intuit, Roku, DocuSign and Apple. Through it all, she has an unquenchable curiosity for what drives consumer & business user experiences.

Katie has a B.A. in Sociology from Haverford College. She spends her down time hiking, cycling, and exploring the national parks with her kids. 

Our team

Elisa Jagerson
Elisa Jagerson
CEO Emeritus, Speck Design
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Michael Sprauve
Michael Sprauve
President, Speck Design
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Denise Pliskin
Denise Pliskin
Senior Director, Product Development Strategy
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Charla Triplett
Charla Triplett
Senior Director, Product Development Strategy
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Erik Kramer
Erik Kramer
Associate Director, Environmental Design
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Kiddee Charoenpanitkul
Kiddee Charoenpanitkul
Lead, Visual Design
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Kurin Tu
Kurin Tu
Lead, Industrial Design
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Alexander Joseph Sprauve
Alexander Joseph Sprauve
Associate, Business Development
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Pow Koychusakun
Pow Koychusakun
Designer, Experience Design
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