Pow Koychusakun

I believe experience should be at the center of all designs.

Patchanok Koychusakun or ‘Pow’ is an experience designer and strategist. She is a big believer in experience-driven design. For her, experience is what makes or breaks a product.

She worked with clients to identify customer experience gaps, design memorable experience for products, and create signature experience for brands.

Pow has a background in architecture from Thailand and also earned an MBA degree in Design Strategy from California College of the Arts.  Training in both fields has help shape her into a holistic thinker.  Pow approaches projects with deep human-centered practices. 

When not designing people experiences, Pow enjoys building new experiences of her own.  She loves trying new culturally diverse food, learning new crafts , and exploring new places. 






Our team

Elisa Jagerson
Elisa Jagerson
CEO Emeritus, Speck Design
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Michael Sprauve
Michael Sprauve
President, Speck Design
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Denise Pliskin
Denise Pliskin
Senior Director, Product Development Strategy
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Katie Peters
Katie Peters
Director, Experience Strategy & Insights
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Charla Triplett
Charla Triplett
Senior Director, Product Development Strategy
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Erik Kramer
Erik Kramer
Associate Director, Environmental Design
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Kiddee Charoenpanitkul
Kiddee Charoenpanitkul
Lead, Visual Design
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Kurin Tu
Kurin Tu
Principal, Industrial Design
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Alexander Joseph Sprauve
Alexander Joseph Sprauve
Strategist, Business Development
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Patrick Girgen
Patrick Girgen
Product Designer, Engineering
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Alejandro Alonso
Alejandro Alonso
Associate, Environmental Design
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