Naming & Identity
Voice & Messaging
Brand design & Guidelines
WE HELP COMPANIES ELEVATE THEIR STORIES AND BUILD IDENTITY THAT CONNECTS TO THEIR CUSTOMERS
At Speck Design, we believe that Branding is the process of building relationships between companies/businesses and it’s customers. While logos, packaging, and products maybe a big part of branding — branding is so much more. Building brands is more than creating beautiful aesthetics - branding should be purposeful and express the identity and philosophy of the brand owners in the forms of visual design systems, key messages, tone of voice and style.
FROM DNA TO IDENTITY
Our branding team helps companies discover their brand DNA, create compelling stories, design and build consistent identity throughout all touchpoints.
Brand promise, Key value & attributes, Brand personalities
Brand value proposition, Brand positioning, Brand voice, Messaging and content strategy
Brand guideline, Logo design, Physical, digital product design, Packaging design, Environment design, Marketing material design (print & digital)