EXPERIENCE DESIGN & STRATEGY
WE HELP COMPANIES ELEVATE EXPERIENCES AND BUILD LONG-LASTING RELATIONSHIPS WITH CUSTOMERS
At Speck Design, we think of ourselves as a group of experience makers. We believe that experience should be the main driver for all designs. For us ‘experience’ means an emotional connection that a person has with a product/company. A memorable experience can be created through a thoughtful design of touchpoints (physical/digital/environment/service) that not only solve people’s problems but also transform them.
Our experience design and strategy team help clients spot the experience gaps, identify the desired experiences, and create strategies that bring them to life.
HOLISTIC POINT OF VIEW
Everything is interrelated - any product, touchpoint, or interaction added to a company offering not only impacts customer experience but also has a major impact on brand and employee experience. Our unique experience design framework allows us to understand how each experience fits into the bigger picture, how each product or touchpoints change the perception of the brand, and realize the impact in multiple levels.
We never stop at big ideas, we work alongside our designers and engineers to make sure that each touchpoint is well crafted, and work seamlessly together to create the desire experience.
Understand the existing experience, uncover needs/pain points, and identify opportunity space
Facilitate and co-create purposeful discussion
Craft experience principles and action plans
Design, test, and build experience touchpoints
Develop a process to evaluate the outcome