Elisa Jagerson recently spoke at SXSW 2018 in Austin, TX with Lauren Costantini (Prima-Temp), Tracy Warren (Astarte Ventures), and Sophia Yen (Pandia Health).

Investors are finally catching on to the market potential of tech startups serving the oft-ignored health needs of half the population: women. This “Femtech” sector, estimated to be a $200B industry, includes everything from period trackers, apps to prescribe birth control, internet-connected breast pumps, and apps and wearables for fertility tracking. On this panel, these powerful women discussed the Femtech revolution and the role of bias in causing the late arrival of many investors to embrace it.

Listen to the full recording here.

Michael Sprauve