Represent.Us

Represent.Us

The Challenge

Represent.Us is a bipartisan nonprofit organization whose mission is to end legalized corruption in the United States.  Represent.Us came to FutureBrand Speck seeking assistance in revising its brand positioning and messaging strategy with the goal of appealing to a broader base of American votes.

Represent.Us

The Solution

Our Insights & Experience Strategy team used management interviews, competitive analyses, and online community research to gather insights into Represent.Us's target demographic.  We learned that issues can transcend partisan politics and that Represent.Us needed to take a "post partisan" stance to win the hearts and minds of all political persuasions.

Represent.Us

The Results

Our findings led to new branding being applied across all Represent.Us brand touch points in order to appeal to a wider audience, regardless of political party affiliation.  Represent.Us is now building the movement that fixes America's corrupt political system by leveraging the power of real people to be an anti-corruption powerhouse.


Capabilities involved