I believe experience should be at the center of all designs.
Patchanok Koychusakun or ‘Pow’ is an experience designer and strategist. She is a big believer in experience-driven design. For her, experience is what makes or breaks a product.
She has worked with clients to identify customer experience gaps, design memorable experiences for products, and create signature experiences for brands.
Pow has a background in architecture from Thailand and also earned an MBA degree in Design Strategy from California College of the Arts. Training in both fields has helped shape her into a holistic thinker. Pow approaches projects with deep human-centered practices.
When not designing people experiences, Pow enjoys building new experiences of her own. She loves trying new culturally diverse food, learning new crafts , and exploring new places.