Honda BigWing

Brand Design / Experience Design

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The Client

Honda: The Power of Dreams

The Product

Honda Motor Company Limited is perhaps best known as an automaker--it is the third largest automaker in Japan--but the company has its roots in motorcycles, and is the world's top motorcycle manufacturer.

The Challenge

Honda motorcycles entrusted us to help introduce Southeast Asian consumers to their range of ‘Big Bikes’. Focused on evoking emotions and highlighting technology, we set out to let showroom visitors feel the excitement, quality and technical edge of Honda bikes long before their first test ride.

The process
the outcome
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Product Description

Honda: The Power of Dreams

Project Overview

Honda Motor Company Limited is perhaps best known as an automaker--it is the third largest automaker in Japan--but the company has its roots in motorcycles, and is the world's top motorcycle manufacturer.

Project Approach

Honda motorcycles entrusted us to help introduce Southeast Asian consumers to their range of ‘Big Bikes’. Focused on evoking emotions and highlighting technology, we set out to let showroom visitors feel the excitement, quality and technical edge of Honda bikes long before their first test ride.

Honda: The Power of Dreams

Honda Motor Company Limited is perhaps best known as an automaker--it is the third largest automaker in Japan--but the company has its roots in motorcycles, and is the world's top motorcycle manufacturer.

Honda motorcycles entrusted us to help introduce Southeast Asian consumers to their range of ‘Big Bikes’. Focused on evoking emotions and highlighting technology, we set out to let showroom visitors feel the excitement, quality and technical edge of Honda bikes long before their first test ride.

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