Honda BigWing

Brand Design / Experience Design / Digital Design
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The Client
The Product
Honda: The Power of Dreams
The Challenge
Honda motorcycles entrusted us to help introduce Southeast Asian consumers to their range of ‘Big Bikes’. Focused on evoking emotions and highlighting technology, we set out to let showroom visitors feel the excitement, quality and technical edge of Honda bikes long before their first test ride.
The process
Honda Motor Company Limited is perhaps best known as an automaker--it is the third largest automaker in Japan--but the company has its roots in motorcycles, and is the world's top motorcycle manufacturer.
the outcome
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