Honda: The Power of Dreams

Honda motorcycles entrusted us to help introduce Southeast Asian consumers to their range of ‘Big Bikes’. Focused on evoking emotions and highlighting technology, we set out to let showroom visitors feel the excitement, quality and technical edge of Honda bikes long before their first test ride.

Honda Motor Company Limited is perhaps best known as an automaker--it is the third largest automaker in Japan--but the company has its roots in motorcycles, and is the world's top motorcycle manufacturer.