The Gameband was designed to be easy to plug into any host computer via USB. Simply by clicking the Minecraft icon that appears on the screen, the user can launch and play the game. When he or she quits the application, all the Gameband data is automatically saved to the cloud. Keying off Minecraft’s DIY ethos, we designed a way for Gameband users to personalize their product by creating their own digital messages, images, and animations on the wristband’s LED array. This physical artifact from a virtual environment conveys both kinship and validation for members of the Minecraft gaming community.