A successful brand identity had to reflect Rainin’s core attributes of precision, quality, ergonomics, and technological innovation. Ergonomics stood out, as the pipette is often used repetitively all day, often by women with small hands. We preserved these complex ergonomics, while advancing the pipettes’ design and creating a bold, sophisticated look that users could identify with Rainin. The new medical technology being packed into the pipette warranted a clam shell design, which presented a considerable cost effectiveness concern. We met the challenge of integrating our design with existing pipette components, particularly fluid ends and multi-channels. Speck Design was engaged with Rainin from preliminary research and user analysis through market production. We emphasized visual language and materials throughout to influence user perceptions of quality and value. Injection molded plastic, rather than simpler casting, achieved a sturdier, smoother, more dynamic design. We leveraged previous pipette ergonomics, while advancing the design of both the internal assembly and the external interface and controls. The result is a brand distinct, high tech pipette instrument with features that deliver precise performance and a pleasant user experience.