Speck Design's experience design team started with understanding the target experience Novolab wanted to create.  This allowed the team to see things from the perspective of a patient:  where any confusion could arise and the best way to bring clarity.  The experience team and the creative team then gathered to form various concepts of how to create a patient and doctor experience that would suit the needs of both parties.  Drawing inspiration from educational toys, the Novolab brand imagery, and the form of T Cells, the chosen method was an educational device.  The industrial design team and engineering teams then worked with the NPI & Product Fulfillment teams to create the O+Y product experience, including packaging. 

The NPI & product fulfillment teams worked throughout the process to ensure the industrial design and engineering would be designed for manufacturing at the target COGs (Cost of Goods) targeted by Nivolab. They also identified a suitable manufacturer that was in line with the requirements of the client.   The NPI & product fulfillment teams then oversaw the tool build and manufacturing process, plus organized/ managed the assembly implementing quality control check.  As the final part of the process, they organized and managed the last-mile shipping of the completed units and boxing. 

The outcome of the O+Y Tool project is a demonstration experience that naturally and seamlessly fits within a doctor's interactions with their patients.  It allows for a simple yet informative presentation that is sympathetic to a patient's needs.  It enables patients to easily understand complex, life-saving results in a visual manner free from distraction. This level of simplicity allows a doctor to meet their patients on a human level during a challenging time, giving them comfort and hope.