Cisco, a global technology leader, sought to introduce their new server blade to potential customers and interested buyers at trade shows. The challenge was to create an engaging, autonomous, and cost-effective solution that displayed the technology's complexity and capabilities without a sales representative's constant presence and without the actual server blade hardware. Speck Design was engaged to bring this vision to reality.
Speck Design's team conducted a series of workshops and brainstorming sessions, leveraging years of experience design expertise to explore innovative solutions that would cater to Cisco's unique needs.
Keeping Cisco's requirements and budget in mind, Speck Design conceptualized a self-contained, jewel-case style kiosk. This interactive display aimed to capture the audience's attention and facilitate an engaging learning experience about the server blade's unique features and use-cases. The kiosk was designed to be minimalistic and modern, focusing on not distracting the user from the server blade within the device and the interactive software.
To meet Cisco's cost concerns, we crafted a 1:1 model of the new server blade. This full-scale replica accurately represented the physical attributes of the blade, negating the expense of using the actual hardware.
Beyond being a design marvel, the jewel-case style kiosk presented an engineering feat. We integrated a transparent LCD display, creating an interactive interface for users to engage with the virtual representation of the server blade. Moreover, the system was simplified to allow for easy setup and breakdown before and after trade shows, ensuring practical usability.
Our digital design team developed custom software with an intuitive UI/UX to facilitate user interaction. This software empowered users to navigate through the blade's features, explore its use-cases, and learn about the innovative technology at their own pace. This unique challenge of creating an intuitive experience for a transparent display led to an immersive and memorable interaction that's not commonly encountered.
With the concept, design, and engineering components complete, our team transitioned to project realization. We successfully oversaw the interactive kiosk's implementation and rollout at various trade shows, meeting Cisco's objectives with our innovative solution.
By harnessing our multidisciplinary skill set and pushing the boundaries of what's possible, Speck Design delivered an interactive, cost-effective, and highly engaging solution for Cisco. This project underscores our ability to transform complex challenges into innovative solutions, ultimately creating a captivating and informative learning experience for potential customers and industry stakeholders.
Cisco, a global technology leader, sought to introduce their new server blade to potential customers and interested buyers at trade shows. The challenge was to create an engaging, autonomous, and cost-effective solution that displayed the technology's complexity and capabilities without a sales representative's constant presence and without the actual server blade hardware. Speck Design was engaged to bring this vision to reality.
