Roku - User Research Projects


In collaboration with Roku, Inc, Speck Design conducted an extensive user research project to gather feedback on potential package designs for Roku's new product lineup. The study aimed to understand feature preferences, reactions to promotional language, and packaging design impacts among different user groups.

Awards & Recognition
Our Approach
Our user research process leveraged in-depth focus groups across multiple markets, employing a comprehensive methodology to dissect and understand user interactions and preferences, ultimately guiding Roku's packaging and product development strategy.
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"Decoding user preferences to streamline Roku's packaging design and feature set, enhancing the customer journey."
Roku User Research Project By Speck
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User Research