Ford Motor Company, an icon of the automotive industry, engaged Speck Design to create the Vecto Trace, a cutting-edge data recorder prototype for commuting cyclists. This venture aimed to broaden Ford's image from solely an automaker to a comprehensive transportation solutions provider.
Embarking on this project, our industrial design team focused on creating a device that would not only fulfill the technical requirements but also resonate with the commuting cyclist's aesthetics and practical needs. The Vecto Trace was designed to attach effortlessly to a standard water bottle fitting, ensuring a non-intrusive yet accessible user experience. Attention was paid to the form factor, ensuring that it was both functional and visually appealing, reflecting Ford's commitment to innovation.
The mechanical engineering challenge was to house the advanced technology within a compact, durable module capable of withstanding the rigors of daily commuting. Our solution included a rechargeable battery system and a simple handlebar-mounted button for easy operation. This engineering feat ensured that the Vecto Trace would be a reliable companion for cyclists, offering both longevity and convenience.
The packaging design for the Vecto Trace was conceived to mirror the product's innovative nature and Ford's luxury branding. We opted for a cutaway frame form factor that not only protected the device but also presented it in a manner that underscored its value. The design included clear instructions and utilized Ford’s color palette to maintain brand cohesion, while setting a new standard in product presentation.
