About

Ford Motor Company, an icon of the automotive industry, engaged Speck Design to create the Vecto Trace, a cutting-edge data recorder prototype for commuting cyclists. This venture aimed to broaden Ford's image from solely an automaker to a comprehensive transportation solutions provider.

Awards & Recognition
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Leveraging in-depth user research and innovative design, we crafted the Vecto Trace to seamlessly integrate into cyclists' journeys, enhancing Ford's transportation vision.
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"Empowering cyclists with data-driven insights for safer, more informed commuting experiences."
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Industrial Design
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Mechanical Engineering
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Packaging Design
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Industrial
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Transportation