Google Cloud Transfer Appliance

Industrial Design
product design firms
Project Description
Industrial Design
Project Overview
Google Cloud Platform (GCP), offered by Google, is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products, such as Google Search, Gmail, file storage, and YouTube.
Project Approach
The Google brand was brought to life by creating a physical counterpart to a Google service that customers can easily recognize and interact with. Tasked with creating a bezel design that expressed Google Cloud’s new brand, Speck created a design language that was playful and very recognizable as Google. Additionally the product needed to be easy to use, with a simple user interface.
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